“The global financial crisis is naturally going to lead to a worsening of people's fears about their future security and stability. As people begin to feel less stable and less secure about their lives, then their sense of identity and of belonging to their community becomes more important.
If organisations and businesses provide low level investment to develop community engagement strategies within the areas they serve, they can help heal these communities and reduce these fears , as well as provide a positive example and raise of awareness of how they interact with communities in which they do business.
Such awareness is invaluable in changing customer perceptions, encouraging customer loyalty, winning competitive contracts and achieving successful commercial negotiations".
Chris Leech
Director CPS |
